SEO
Getting your site into Google and Bing organic results when people search for what you offer.
Search Engine OptimizationSEO, AEO and GEO in Guatemala
Be found —and cited— before your competitors
We improve your company’s visibility on Google, Bing and in the answers of AI assistants such as ChatGPT, Gemini, Copilot or Perplexity. We connect search intent, useful content, structured data and a solid technical base so customers find you, understand you and move toward contact; we measure to guide every improvement.
- Technical SEO
- Local SEO
- AEO
- GEO and AI
Direct answer
SEO, AEO and GEO: three ways to be found
Your customers no longer just search on Google: they also ask AI assistants. Each discipline answers a different question, and all three rest on the same base: a crawlable site, clear content and verifiable data.
AEO
Making your content the direct answer to a specific question: featured snippets, “People also ask”, AI overviews and voice assistants.
Answer Engine OptimizationGEO
Helping generative AI assistants understand, trust and cite your company when they build an answer.
Generative Engine Optimization| SEO | AEO | GEO | |
|---|---|---|---|
| Question it answers | Do they find me? | Am I the answer? | Do they cite and recommend me? |
| Where it shows | Google and Bing results, maps and images | Featured snippets, related questions, AI overviews and voice | Answers from ChatGPT, Gemini, Copilot, Perplexity and Claude |
| What we optimize | Crawling, indexing, speed, keywords, content and links | Real questions, answer-first writing, FAQs, headings and structured data | Consistent entity, citable content, authorship, third-party sources and AI bot access |
| How it is measured | Impressions, clicks, positions and queries (Search Console) | Appearances in snippets and related questions, clicks from answers | Mentions and citations in periodic question samples, referral visits from assistants |
They are not separate disciplines: AEO and GEO rest on good SEO. Without crawling there is no indexing; without clear, verifiable content there are no answers or citations.
Where it usually fails
Having a website does not mean showing up on Google… or in AI
Many companies have a website but do not show up when customers search for specific solutions or ask an assistant. The problem is usually structure, content, commercial intent, the technical base or lack of measurement.
Content without intent
The page talks about the company but does not answer what customers actually search for or ask before deciding.
Weak structure
Search engines and assistants cannot tell which services you offer, where you have authority or which pages to prioritize.
Technical issues
Speed, indexing, internal links, mobile experience or metadata hold visibility back without anyone noticing.
Invisible to AI
Inconsistent data, no authorship or sources, no structured data or blocked AI bots: AI has nothing to cite you from.
The LandoHOUSE method
Structured visibility: search, answer, citation and conversion
First we review your site, your goals and your customers’ searches and questions. We identify technical obstacles and pages with potential, and prioritize by commercial relevance, effort and contracted scope. Then we implement the agreed improvements and review the data to decide what to keep, adjust or tackle next.
Searches with real intent
We find keywords and questions by commercial value, customer stage and likelihood of conversion.
Answers that can be cited
We write and structure content answer-first, with verifiable data, authorship and dates, ready for search engines and assistants.
Technical and semantic base
Speed, indexing, metadata, internal linking, Schema.org, hreflang and bot infrastructure.
Measurement and conversion
We compare searches, pages, clicks and inquiries with the starting point, and tell visits, contacts and qualified leads apart.
We assess, prioritize, implement and measure: every cycle starts with data and ends with decisions.
SEO components
What we work on to improve your organic visibility
These are the areas we can work on depending on your site and market. The proposal defines which are prioritized and what deliverables are included; a plan does not mean working on every area every month.
SEO audit
Structure, indexing, content, speed, mobile experience and competitors, to rank opportunities by business goal.
Keyword research
Informational, commercial and local searches to decide which pages and content to prioritize.
On-page SEO
Titles, meta descriptions, headings, internal links, semantic structure and relevance of each page.
Content and topical authority
We create or update content when the strategy calls for it. If a page already works, we keep it: publishing more is not a goal in itself.
Technical SEO
Crawling, indexing, speed, architecture, Core Web Vitals and structured data. Major technical fixes are quoted separately.
Local SEO and Google Business Profile
Categories, details, genuine reviews, geographic signals and pages for location-based searches.
eCommerce SEO
Categories, products, filters, listings, linking and indexing to attract searches with purchase intent.
SEO for service companies
Pages by service, industry and problem to capture commercial searches and generate contacts.
Bilingual and international SEO
Spanish and English versions with their own URLs and hreflang, written for each audience.
AEO · Answer Engine Optimization
Make your content the best answer
AEO prepares your content to answer specific questions in the format search engines and assistants use: short, complete, well-structured answers backed by the page.
Map of real questions
We gather what your customers ask: Search Console, “People also ask”, sales, customer service and social media.
Answer first
Each section opens with a direct 40-to-60-word answer and then expands with detail, data and examples.
Useful FAQs
FAQs with real questions and complete answers, marked up with FAQPage when it matches what is visible on the page.
Extractable format
Question-style headings, lists, steps and tables that search engines and assistants can quote verbatim.
Voice and local search
Natural language, complete questions and consistent local data for voice assistants and “near me” searches.
Structured data
Schema.org in JSON-LD (Organization, Service, FAQPage, Article, Product, BreadcrumbList) describing what visitors already see.
Example of a direct answer
How long does SEO take?
There is no single timeline. It depends on the site’s starting point, competition, the ability to implement changes and crawling and indexing times. That is why we agree on priorities and regular reviews, and separate work done from results observed.
GEO · Generative Engine Optimization
Help generative AI understand and cite you
AI assistants build answers from sources they consider clear and trustworthy. GEO works on your entity, your content and your trust signals so your company becomes one of those sources.
Clear, consistent entity
The same name, services, location and contact details on your site, Google Business Profile, LinkedIn and directories, linked with Organization and sameAs.
Citable content
Definitions, data, comparisons and verifiable sources that an assistant can use and attribute with confidence.
Visible authorship and expertise
Author, credentials, publication and update dates: signals of experience and trustworthiness (E-E-A-T).
AI bot access
robots.txt per crawler (live search and training): you decide which assistants can read your content and for what.
llms.txt
A plain-text summary of the site for language models, with an extended version of your key pages.
Presence on third-party sources
Genuine mentions in directories, media, associations and partners. We do not buy mentions or links.
Mention monitoring
Periodic question samples in ChatGPT, Gemini, Copilot and Perplexity, and referral visits from assistants in your analytics.
Linking and context
Pillar pages and related articles that show the depth of your expertise on each topic.
We do not guarantee mentions, citations or rankings: each assistant chooses its sources and changes often. We improve the conditions for your content to be understandable, trustworthy and citable, and we measure it.
How it connects
Five layers of visibility
Each layer rests on the one below: without crawling there is no indexing, without indexing there are no results, and without clear, verifiable content there are no answers or citations.
Goal
05
GEO · LLM
Get understood and cited by generative AI
- Consistent entities
- Citable, sourced content
- Visible authorship and dates
- llms.txt
04
AEO · Content SEO
Make your page the best answer
- Direct answers
- FAQs
- Clear headings
- Internal linking
03
Structured data
Help machines understand what visitors see
- Schema.org in JSON-LD
- Organization and Service
- Article and Product
- FAQPage and BreadcrumbList
02
Technical SEO
A site that can be crawled, rendered and indexed
- Core Web Vitals
- Semantic HTML
- Canonical and hreflang
- Clean URLs and 301s
01
Bot infrastructure
Show crawlers the way in
- Per-crawler robots.txt
- XML sitemap
- IndexNow
- HTTPS and a fast server
Foundation
Clear scope
What the plan includes and what is quoted separately
The number of pieces of content and pages to optimize is set in the proposal according to your site and market. It is a maximum available, not an automatic delivery: we work with your current design and only intervene when the strategy calls for it.
Included according to scope
- SEO, AEO and GEO assessment and prioritized plan
- Optimization of existing pages and agreed content
- Structured data, sitemap, robots.txt and llms.txt
- Setup and review of Search Console and Bing Webmaster Tools
- Regular report with findings and next steps
Not included or quoted separately
- Guaranteed rankings, traffic or AI mentions
- Redesign or development of a new site
- Major technical fixes beyond scope
- Content beyond the agreed allowance
- Paid advertising campaigns
Options
Choose how to start
Every proposal is quoted according to site size, languages, market and amount of content, with the scope defined in writing.
SEO · AEO · GEO audit
Quoted by scopeWritten proposal, no obligationA one-time review of your site and your presence in search and AI, with a prioritized plan.
- Technical and content audit
- Map of questions and keywords
- Entity and structured data review
- 90-day plan
Monthly visibility plan
Quoted by scopeWritten proposal, no obligationOngoing optimization for search engines and AI assistants, with measurement.
- Content and pages optimized within the allowance
- AEO: answers and FAQs
- GEO: entity, citations and monitoring
- Monthly report
Visibility built in
Quoted by scopeWritten proposal, no obligationA new website with SEO, AEO and GEO built into the code.
- Search-oriented architecture and content
- Schema.org and bot infrastructure
- Bilingual version with hreflang
- Search console setup
Tools and measurement
How we analyze and measure visibility
We use Search Console and Bing Webmaster Tools to review searches, clicks and pages, and analytics for visits and configured actions. We compare equivalent periods. Qualified inquiries and sales are evaluated when sales tracking exists: a WhatsApp click does not prove a conversation or a sale.
Google Search ConsoleBing Webmaster ToolsGoogle Analytics 4Google Tag ManagerGoogle Business ProfilePageSpeed InsightsRich Results TestSchema.orgIndexNowIONOS CDNWordPress
We measure what matters
From visibility to business opportunities
ImpressionsSearch and AI
ClicksSite visits
Answers and citationsSnippets and assistants
InquiriesForms and WhatsApp
CustomersSales follow-up
Visibility → Opportunities → Return
Conceptual chart, with no data or performance projections.
Before you hire
How to choose an SEO, AEO and GEO provider
Compare the assessment, the scope and the evidence of work. Ask for a proposal that identifies priority pages, deliverables, who will implement each change and how results will be reviewed. A relevant case should explain the period, the intervention and the source of its data.
How long does it take?
There is no single timeline. The starting point, competition, the ability to implement changes and crawling and indexing times all affect progress. We agree on priorities and reviews, and distinguish work done from results observed. We do not guarantee an exact position, a number of customers or appearances in AI answers.
Next step
Make your company the answer your customers are looking for
Tell us what you offer and who you want to reach. We review your starting point and send you a written proposal, with no ranking promises.
- SEO
- AEO
- GEO
- Structured data
- Measurement
FAQ
Direct answers
What is SEO?
Search Engine Optimization: the technical, content and authority work that gets your site into Google and Bing organic results when people search for what you offer.
What is AEO?
Answer Engine Optimization: preparing content to be the direct answer to a question in featured snippets, related questions, AI overviews and voice assistants.
What is GEO?
Generative Engine Optimization: helping assistants such as ChatGPT, Gemini, Copilot or Perplexity understand your company, trust your information and cite it when building answers.
How do SEO, AEO and GEO differ?
SEO gets you found in results; AEO makes your content the answer; GEO gets generative AI to cite and recommend you. They rest on the same base: a crawlable site, clear content and verifiable data.
Do you guarantee first place on Google or appearing in ChatGPT?
No. Nobody can guarantee rankings or mentions: they depend on algorithms, competition and the sources each assistant chooses. We commit to verifiable best practices and to measuring progress.
How long until progress shows?
There is no single timeline. It depends on the starting point, competition, the ability to implement changes and crawling and indexing times. We agree on priorities and regular reviews from the start.
Do I need a new website?
Not necessarily. We start with an assessment and, depending on the result, optimize the current site or recommend rebuilding it. Redesigns and development are quoted separately.
How do you measure results?
With Search Console, Bing Webmaster Tools and site analytics: impressions, clicks, pages, inquiries and referral visits from assistants. Sales and return are evaluated when sales tracking exists.
Contact
Let’s talk about your company’s visibility
Which process, risk or opportunity does your company need to address? Let's talk to understand your situation and define the next step.
Emailinfo@landohouse.com
WhatsApp+502 4211 3673
Online bookingcalendly.com/landohouse
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CoverageBased in Guatemala · regional service according to the agreed scope